In order to re-establish the trusted brand image of Nintendo in the youth market, ds dstt has recently carried out its brand promotion activities for the first time in 10 years. Hiroshi Yamauchi took risks, invested heavily in "bet" on the gaming industry, but only to face the harsh reality. At that time, Japan was facing the oil crisis, economic has downturned for three years; U.S. players were also growing tired of the old programs, video game sales dropped to historic lows.
In fact, without exaggerations, the secret of this best company in the world is just selling productions by its old marketing model ten years ago. Viewed from whatever level, the opponents of Nintendo Wii, Sony's PS3 (Play Station 3) and Microsoft's Xbox 360 dwarf Nintendo in almost every way, Nintendo can not even compare to their previous generation of both products and the previous models. Even mothers, who are enthusiastic about science and technology, will keep persuading children to "cherish eyesight and keep away from games", therefore, Nintendo should not have locked its target on this group of people. However, There were two young game players who brought the opportunities for nintendo r4 , one was native Japanese Shigeru Miyamoto, the other was Alexey Pajitnov who was far away in the former Soviet Union. Who will buy a Wii for children at Christmas? Santa Claus? Of course, for whom, those in charge of economic power, housework, child extremely thoughtful, the mothers, who hated game.
It was determined by the target of this activity. The children unconsciously influence the content and the style of the youth magazines, and at the same time, magazines also affect the children's "pursuit" and "personality". His second game made his life pretty shinny. After he finished the game script, even he had not expected that the hero Mario would be so well known with millions of households in the world. For "Super Mario Brothers" New Super Mario Bros, for the software's official name, "Mario" game set off to follow FC United, immediately became the most popular computer games.
But Sony's flaw is that it place too much emphasis on this "all-powerful", it wants PS3 to be the central entertainment device to integrate all nds card 's business, packaging all its products and sold to consumers. "Super Mario" and the subsequent more than 100 kinds of Nintendo games show cards, navigate the U.S. entertainment industry. Some people repeatedly exclaimed: Nintendo has brought Japan's "cultural invasion." Manufacturers have to make systems more and more complicated to survive in grim competition, easy learning becomes harder and harder, while game time extends longer and longer.
Pajinov named his invention as Tetris which means four in Greek. That game was just the rudiment of the world famous Sliding Blocks. For example, the scene of Jack’s bending ceremony to Ross in the movie "Titanic", is replaced by the faces of Mario and Brigitte princess. The success of Wii is that it is not in pursuit of ultra-realistic gaming graphics and high-velocity as the PS3, but rather to the extreme flexibility of control stick, which attracts players of all ages. Yamauchi did not hesitate to send the strongest negotiators to go to Moscow and purchased patent rights to the Institute Paqinuofu belonging to. Win great response with low cost of advertisement, Nintendo established a apotheosis of magazine marketing. Nintendo get the first place without doubt with the putstanding performance last 5 years. From then on, Nintendo moves on to another climax.