In the end of 2009, Nintendo ushered in his 120 birthday. At this time, it will lock in market value of 85 billion dollars. And become second only to Toyota in Japan, Nippon Telephone and Telegraph Company and Mitsubishi UFJ bank's fourth-largest company. This 120-year-old “man” has its perfect reason to enjoy the top position, while its past competitor Sony has been left on the 23rd position in the list of Japanese companies.
Maybe it is very difficult to imagine that, 10 years ago, this couple “old” enemy's sequence order is not completely like this: Nintendo nearly faced the danger to close down, N64 game console invented before did not find software manufactures to develop its games. When r4 ds is persisting in the “game card” idea, for the success of PS and PS2, SONY has become the king of home console market.
Review the nintendo success, in the 1970s, the nintendo ds into the family as the first manufacturer rolled out red and white. In the video game industry, family video game is synonymous with r4i card. However, things changed in the beginning of this century. It has become a representative of “Holding back and lack of creativity”. On the contrary, the manufactories represented by Sony and Microsoft gained much success in the market due to their creation. There is no doubt that Nintendo treasure tradition, fixed consumer group and the market position it has made, which is the bottom line it sticks to. This is almost unanimously characteristic of Japanese enterprise, also once booster Japanese enterprises had been successful.
However, times changed. This characteristic is suitable for the luxury goods industry, not the high—tech fields that advocate the innovation. Nintendo keep to base line, which was no different with entered a chronic suicide process. The present CEO SatoruIwata is the leader saving r4 nintendo ds out of difficulty. SatoruIwata, among the 50 best CEOs in the world elected by Barron’s in 2008, was in the first place. He led the company to develop the NDS, and led the competition in the home console market to to the “palm era”. And of course, there was also Wii, a new standard for the game industry. Professional players were no longer the only target of Nintendo. The selling targets included the old, house wives and even professional managers.
The Wii creation's miracle makes one stare dumbfounded. Some people even would rather to give up the wonderful sand beach strolling, must play more than two hour Wii together with the whole family. Now, the sale of Wii is the total number of Xbox 360 and PS3 for the same period, and NDS is also a double of PSP. Innovation brings the old tree at the age of 120 vitality. The development of Nintendo is like the character of the game "Super Mario" who generally can disguise their twists and turns and ultimately upgrade.
